Skift recently released their report on the 10 Business Travel Trends of 2019. This juicy report was filled with pages on the latest trends in business travel and a deep dive into what the data says business travelers want. Here are our top five observations. If you’re looking to read the entire Skift report, you can download it here.
1. People-first policies are gaining steam
While policy and duty of care will always have their place in corporate travel, more and more companies are shifting towards a people-first perspective that places the emphasis on individual traveler comfort and experience. This fit with what Skift describes as an emerging “spirited road warrior” class.
2. Business travelers are expanding beyond the traditional hotel room
Skift’s survey suggested that more than one-third (36 percent to be exact) of respondents indicated that they look for alternative lodging options, like Airbnb style apartments and boutique hotels, when traveling. Especially amongst Millennial and Gen Z employees, Skift’s research found a strong desire to have “unique travel experiences.” Shameless self-promotional plug here: what’s more unique than an entire travel apartment to yourself as you find your place in the city?
3. “Bleisure” travel has arrived
Sure, “bleisure” (business + leisure travel) is far from the sexiest word out there, but it perfectly encapsulates what is quickly becoming an integral part of twenty-first century travel policy. Skift found that 75% of respondents saw business travel as a major work perk. And Marvin Lee, account manager for Asiana Airlines sees the “bleisure” segment as one that will continue to grow. 46% of respondents indicated that they were likely to have extended a work trip for leisure in the past year. More and more travelers are feeling the draw to stay a couple extra days in the cities they’re in to explore.
4. Face-to-face meetings continue to have great staying power
With the growth of video conferencing, as a business tool, it would be easy to discount the power of a face-to-face meeting. But, in Trip Advisor’s 2018 business traveler survey, 90% of respondents indicated that they believed business travel was important in driving company growth. On the other hand, 67% of respondents indicated that they found it difficult to build business relationships over video. Whether it’s a high-stakes meeting or simply meeting face-to-face to build a relationship, hopping on a plane and meeting in person still seems to reign supreme.
5. Travel is increasingly synonymous with personal and professional satisfaction.
Employee perception of business travel is changing, and younger generations see work travel as a job prerequisite. Younger employees are interested in traveling more often, as long as they feel it’s contributing to their personal empowerment and advancement.
Interested in reading the entire report? Check it out on Skift. Looking to implement some modern travel options that will give your employees the option to stay in an entire travel apartment in the heart of the city? Check out all of our locations and cities here.