In the ever-changing vacation rental landscape, it’s always a good idea to stay on top of current trends and new ideas. Luckily, there is a wealth of information out there in the form of blogs and news sites. As a growing company, we spend a lot of time doing research and we’ve found quite a few great resources for staying abreast of the latest developments in the market. We’ve put together a list of 10 articles that we’ve found to be quite helpful, not just from the owner’s perspective but also for looking at the industry from the guest’s viewpoint. Hopefully you’ll find these as useful as we did:
Matt Landau has been called the vacation rental marketing guru and if you aren’t reading his site, vacationrentalmarketingblog.com, you’re doing yourself a serious disservice. His articles use a ton of data-driven experimentation as well as interviews with key industry figures. He writes mainly for vacation rental owners and a large number of them are active participants in his readership community. You can find all sorts of tips to increase your bookings, here are three of our favorite articles:
The folks over at Evolve Vacation Rental Network focus on providing a good mix of B2B and B2C articles that cover a huge range of topics, from help on collecting the proper taxes to the best songs to play on a road trip. As a vacation rental owner, it is always a good idea to put yourself in the potential guests’ shoes and anticipate their questions. Being able to answer those questions before they’re asked is a great sales strategy, which is why we like these articles:
No matter how hard you try as an owner, you’re bound to inevitably have a guest who is less than satisfied with their stay. Just remember: it’s how you deal with these guests that will have a lasting impact on your business.
One of the most important aspects of the modern vacation rental business is digital marketing. Your online presence is the way that potential guests will find and connect with you. The sheer scope of and complexity of marketing in the digital age can be intimidating, but there are plenty of companies out there that provide an easy playbook for DIY-ers and as much additional assistance as you’re willing to pay for. This comprehensive list of marketing tools provides everything from data integration to SEO optimization.
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